[Talent Focus] #MoveToLux: promoting Luxembourg as a top destination for financial professionals

A campaign with a clear message: move to opportunity

#MoveToLux showcases Luxembourg as more than just a job market: it presents a unique ecosystem where professional growth and personal wellbeing go hand in hand.

Through engaging videos, personal stories and a dedicated platform, the campaign highlights:

• the country’s stable and dynamic financial centre
• its multicultural, English-friendly environment
• and the balance between rewarding careers and quality of life

From regulatory and finance roles to emerging fields like fintech, Luxembourg offers real prospects, and #MoveToLux gives them visibility.

Who is #MoveToLux designed for?

The campaign speaks to a wide range of international profiles, including:

• Experienced professionals in finance, compliance, risk, and digital innovation
• International candidates seeking relocation opportunities within Europe
• Young graduates looking for a global launchpad for their careers
• Post-Brexit talent and others re-evaluating their location in the EU

The message is clear: Luxembourg is open, connected and future-oriented.

Real people, real stories

At the heart of the #MoveToLux campaign lies a simple idea: the best ambassadors for Luxembourg are those who live and work here today.

From young graduates to experienced professionals, the campaign gives voice to individuals who have chosen Luxembourg not only for its career opportunities, but also for its distinctive quality of life. Through authentic video testimonials, they share what it means to grow professionally, live internationally on a human scale, and integrate into a vibrant, welcoming environment.

The full collection of stories illustrates how Luxembourg combines global ambition with personal fulfilment.

Visit the campaign page to explore their experiences:
https://movetolux.luxembourgforfinance.com/testimonials

Whether you are an HR professional looking for impactful content to share, or a candidate exploring a new destination, these stories bring Luxembourg’s value proposition to life.

A tool for the financial sector

#MoveToLux is not just a campaign: it’s a strategic asset for the financial industry.

Organisations can leverage it to:

• Attract talent: Use the campaign’s visuals and messaging in recruitment processes, job fairs or employer outreach
• Boost employer branding: Align internal talent strategies with an international narrative
• Support onboarding: Share content with newcomers to help them visualise their life in Luxembourg and feel confident in their move

As competition for qualified professionals intensifies, this shared storytelling initiative helps Luxembourg’s financial sector stand out with one voice.

An invitation to all ABBL Members

Attracting global talent is a shared responsibility. We encourage all ABBL Members to:

• Integrate #MoveToLux into their HR and talent outreach efforts
• Use and share campaign content across their networks
• Engage with the messaging to reinforce Luxembourg’s visibility abroad

Let’s work together to make Luxembourg more than a destination. Let’s make it a compelling career and life choice!