In March 2023, the ABBL Foundation for Financial Education, CSSF, ALFI, and the Ministry of Consumer Protection launched a national campaign to raise awareness of sustainable finance. The initiative sought to broaden understanding beyond green finance, highlighting ESG (Environmental, Social, Governance) dimensions and encouraging citizens to engage with advisors on sustainable investment choices. The campaign reached 3.6 million online views and sparked a fourfold rise in Google searches on sustainable finance. These results underline growing public interest and the need for continued education, empowering consumers to make informed financial decisions that positively impact society and the plane.
